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Jarrow Formulas’ Citicoline Now in 120-Capsule Size
Los Angeles, CA, December 27, 2010 – Los Angeles-based Jarrow Formulas has unveiled Citicoline (CDP Choline)® in an all-new 120-capsule size as the latest offering in its line of brain nutrition supplements.  Citicoline has been tested extensively in clinical trials in the areas of memory, verbal memory, recognition, recall and cognition.  Recent studies have indicated support for visual acuity, as well.

Citicoline is a naturally occurring intermediate involved in the synthesis of phosphatidylcholine, a major constituent of the grey matter of brain tissue.   The mechanism behind this benefit is well known.  Citicoline is a molecule that consists of cytidine and choline joined together.  It is almost completely absorbed when consumed.  Once Citicoline is ingested, it is broken down into its component parts and these readily cross into the brain and central nervous system.  Both components are incorporated into the phospholipid fraction of the membranes and microsomes.  Once in the brain, Citicoline promotes brain metabolism by enhancing the synthesis of acetylcholine, restoring phospholipid content and supporting the normal functioning of neuronal membranes.

The suggested retail price (SRP) for Jarrow Formulas’ Citicoline is $55.95 per bottle of 120 capsules.

Jarrow Formulas is a nutritional supplement formulator and marketer founded in 1977 and incorporated in 1988.  The company markets its products throughout the United States and internationally in more than 20 countries in Europe, Asia, Israel, Azerbaijan and Latin America.  The company offers a complete line of nutritional products that includes vitamins, minerals, probiotics, standardized herbal concentrates, amino acids, enzymes and enteral nutrition formulations.  Jarrow Formulas, Inc. is active in regulatory affairs, helping to maintain American’s rights to free access to dietary supplements. Its products are manufactured by Jarrow Industries Incorporated, a pharmaceutical quality facility located in Santa Fe Springs, CA. For more information, contact Mark Becker, Director, Advertising/Communications toll free at (800) 726-0886 or access the Jarrow Formulas Web site at www.Jarrow.com.

For more information about Jarrow Formulas’ industry-leading probiotic products, access www.jarrowprobiotics.com.

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*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.