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Jarrow Formulas® Launches Liquid Alpha GPC With Enhanced Absorption
Los Angeles, CA, November 9, 2010 – Jarrow Formulas®, Inc., a global wellness and nutritional product company headquartered in Los Angeles, CA, has announced the launch of Alpha GPC Liquid.  Each serving provides 500 mg of the active ingredient, Alpha GPC, and is suitable for vegetarians/vegans.

Alpha GPC is extremely well absorbed and crosses the blood brain barrier. Derived from lecithin, it is a phospholipid metabolite found concentrated in neuronal membrane. It supports brain function and learning processes by directly supporting the synthesis and secretion of acetylcholine, an important neurotransmitter. Alpha GPC protects neurons and improves signal transmission by serving as a precursor to membrane phospholipids.

The suggested retail price (SRP) for Jarrow Formulas’ Liquid Alpha GPC is $29.95 for 2 full ounces (60 ml). Recommended usage is 2 ml (2 full droppers) per day with a meal or as directed by a qualified health care consultant.

Jarrow Formulas is a nutritional supplement formulator and marketer founded in 1977 and incorporated in 1988.  The company markets its products throughout the United States and internationally in more than 20 countries in Europe, Asia, Israel, Azerbaijan and Latin America.  The company offers a complete line of nutritional products that includes vitamins, minerals, probiotics, standardized herbal concentrates, amino acids, enzymes and enteral nutrition formulations.  Jarrow Formulas, Inc. is active in regulatory affairs, helping to maintain American’s rights to free access to dietary supplements. Its products are manufactured by Jarrow Industries Incorporated, a GMP-certified, pharmaceutical quality facility located in Santa Fe Springs, CA.

For more information, contact Mark Becker, Director, Advertising/Communications toll free at (800) 726-0886 or access the Jarrow Formulas Web site at www.Jarrow.com.

For more information about Jarrow Formulas’ industry-leading probiotic products, access www.jarrowprobiotics.com.

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*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.