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Jarrow Formulas® Launches ChoLess Optimizer® With Red Yeast Rice, Artichoke Extract, Tocotrienols and Sesame Seed Lignans
Los Angeles, CA, September 10, 2010 – Jarrow Formulas®, Inc., a global wellness and nutritional product company headquartered in Los Angeles, CA, has announced the launch of ChoLess Optimizer®, which combines red yeast rice extract with clinically tested amounts of artichoke extract, tocotrienols and sesame seed lignans.

ChoLess Optimizer® contains a unique specialty high potency source of sesame seed lignans called SesaPlex™.  SesaPlex™ is a proprietary source of 30 percent sesamin and 10 percent sesamolin, the two most active lignans found in sesame seeds.  The blood lipids supportive effects of sesame lignans in humans have been well established in clinical trials.  These sesame seed lignans not only influence LDL cholesterol and triglycerides, but also support healthy blood glucose, blood pressure, reduced C-reactive protein and a healthy ratio of HDL to LDL cholesterol.

Artichoke extract in a clinically tested amount is included to inhibit the oxidation of LDL cholesterol and to support liver health.  It contains compounds that affect blood lipid health through cholesterol elimination pathways.

Also included in the formula in a clinically tested amount is tocotrienols.  Structurally similar to tocopherols, the molecules most often referred to as Vitamin E, tocotrienols, unlike tocopherols, demonstrate properties affecting blood lipids levels. Tocotrienols help to protect cardiovascular function by alterring the biosynthesis of cholesterol and reducing the oxidation of LDL cholesterol.

“ChoLess Optimizer® targets the primary pathways involved in cholesterol synthesis and elimination with a comprehensive formula that goes beyond cholesterol to address the issue of normal inflammatory response,” explains Dallas Clouatre, Ph.D, who spearheads Product Development for Jarrow Formulas. “The focus is to supply clinically tested amounts of defined ingredients with multiple mechanisms of action to yield consistent results.”

The suggested retail price (SRP) for Jarrow Formulas’ ChoLess Optimizer is $39.95 for a bottle of 120 tablets. Recommended usage is 2 tablets 2 times per day or as directed by your qualified health care consultant.

Jarrow Formulas is a nutritional supplement formulator and marketer founded in 1977 and incorporated in 1988.  The company markets its products throughout the United States and internationally in more than 20 countries in Europe, Asia, Israel, Azerbaijan and Latin America.  The company offers a complete line of nutritional products that includes vitamins, minerals, probiotics, standardized herbal concentrates, amino acids, enzymes and enteral nutrition formulations.  Jarrow Formulas, Inc. is active in regulatory affairs, helping to maintain American’s rights to free access to dietary supplements. Its products are manufactured by Jarrow Industries Incorporated, a pharmaceutical quality facility located in Santa Fe Springs, CA. For more information, contact Mark Becker, Director, Advertising/Communications toll free at (800) 726-0886 or access the Jarrow Formulas Web site at www.Jarrow.com.

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*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.