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Jarrow Formulas Introduces Nicotinamide Riboside

Jarrow Formulas Introduces Nicotinamide Riboside

LOS ANGELES - December 14, 2015 - Jarrow Formulas®, a formulator and supplier of superior nutritional supplements, announces the release of Nicotinamide Riboside

Jarrow Formulas® new Nicotinamide Riboside product utilizes Niagen® to support mitochondrial energy production*.

Niagen® (nicotinamide riboside chloride) is an efficient precursor to  nicotinamide adenine dinucleotide (NAD+) and has been shown to boost NAD+  levels.* NAD+, a metabolite of vitamin B3 (niacin), is essential to mitochondrial function and enables cells to convert both glucose and fatty acids to energy.* NAD+ is involved in sustaining energy, neural health and healthy aging.*

NAD+ is a critically important cellular cofactor that is required for fuel utilization and function of every cell in the human body. When fuel is oxidized, NAD+ is converted to NADH for cellular energy production.

Levels of NAD+ within cells decline precipitously with aging as well as with high caloric intake, which are both associated with compromised metabolic function and many degenerations. Increasing cellular NAD+ such as by caloric restriction, fasting, and exercise, promotes healthy mitochondrial function and energy expenditure.*

"NAD+ is an essential enzyme co-factor that substantially mediates energy metabolism and other cellular functions,"* says Anthony Thomas Ph.D., Jarrow Formulas Technical Support/Scientific Affairs. "Increased energy consumption/reduced energy expenditure, aging, and many pathological conditions result in reduced cellular NAD+ availability, which negatively impact cellular functions (e.g., energy metabolism, protective response to stress, DNA damage repair)."*

NIAGEN® is a registered trademark of ChromaDex, Inc., and are protected by U.S. Patents #8,106,184; 8,114,626; 8,197,807; 8,383,086; 7,776,326.

Jarrow Formulas products can be found at fine health shops and vitamin stores nationwide. For more information, please visit www.jarrow.com.

ABOUT JARROW FORMULAS

Jarrow Formulas is based in Los Angeles, California, and is a formulator and supplier of superior nutritional supplements. The company was founded in 1977 and today it markets its products in the United States and throughout the world. Jarrow Formulas' goal is to promote optimal health based on sound scientific research data. The company's complete line of nutritional products includes vitamins, minerals, probiotics, standardized herbal concentrates, amino acids, enzymes and enteral nutrition products. www.jarrow.com.

JARROW FORMULAS, INC. MEDIA CONTACT:

Rory Lipsky, Senior Director of Business Strategy, Jarrow Formulas

(310) 204-6936

rory@jarrow.com

*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
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